Florist Elly is living life in full bloom in her flourishing family-owned business in Bayside. The locals are not just customers, they have become her best buds.
Elly took over Beyond Blossoms in April last year after working in the business for 16 years. Her flower power has cultivated a loyal bunch of customers.
“Being a florist is all that I know,” says Elly, who has been in the industry for over 20 years. “I love creating arrangements, working with flowers and learning every day.”
It takes a lot of skill and craft to be a florist. You need to be artistic, creative and dexterous. At Beyond Blossoms, Elly’s arrangements are hand-crafted with passion, attention to detail and great care.
From joyous jonquils to resplendent roses she offers a vast assortment of flowers to choose from, and near-limitless design choices. There are flowers for every occasion, as well as out-of-the-blue gifts of appreciation.
“I love everything here, but the bouquets would have to be my favourite,” says Elly, who executes the most well-thought-out arrangements, each tailored specifically to her customers’ styles and tastes.
It’s not just the flowers that brighten up Elly’s day: “Being at Bayside for so many years, it’s not just a workplace – it’s like home. I know so many of the locals that come to the centre and have formed friendships with them. I always get checked on to see if I need anything and how my day is going.”
An arrangement that’s blooming great for locals and retailers alike.